Using Answer Tags to Segment Quiz Leads

Collecting quiz leads is only the first step. The real value comes from using what you know about each customer — based on their answers — to send them the right message at the right time. Answer tags make this possible by giving every lead a set of descriptive labels that reflect their quiz responses.

What Segmentation with Tags Achieves

When every quiz lead is treated identically, your follow-up marketing has to be generic. You end up sending the same email to someone with oily skin and someone with dry skin, even though their ideal products are completely different.

Answer tags change that. By tagging each answer option with a relevant label, you build a picture of each customer as they take the quiz. By the time they submit the form, you know which skin type they have, what their budget range is, whether they are shopping for themselves or as a gift — whatever your quiz asks about.

You can then use those tags to:

• Filter and review specific segments of leads directly in Quizify

• Export tagged data and build segmented lists in your email platform

• Trigger personalised email flows or campaigns based on specific tag values

Filtering Submissions by Tag

If you want to review all quiz leads who were tagged with a specific value, you can filter your submissions directly in Quizify:

1. Open Quizify from your Shopify admin

2. Navigate to the Submissions section

3. Use the filter or search tool to search for submissions containing a specific tag value

4. Review the results — you will see all submissions where that tag was recorded

This is useful for a quick check — for example, confirming how many leads have been tagged as oily-skin this month, or reviewing the answers of customers tagged as high-budget before launching a premium product campaign.

Exporting Tagged Data

For more advanced use of your tagged data, you can export all submissions as a CSV file:

1. Go to the Submissions section

2. Click the Export or Download CSV option

3. Open the exported file in a spreadsheet tool like Excel or Google Sheets

The CSV export includes tag data for each submission alongside the customer's contact details and quiz answers. You can then use the spreadsheet to:

• Sort and filter leads by tag value

• Build segmented import lists for your email platform

• Pass data to other tools that accept CSV imports

How Tags Flow to Email Platforms

The most powerful use of answer tags is in your email marketing platform. Once a quiz submission is sent to a connected integration, the tags travel with it.

Mailchimp

In Mailchimp, answer tags appear as contact tags on the subscriber's profile in your audience. You can create Mailchimp segments based on these tags — for example, a segment that includes all contacts with the tag oily-skin. Once a segment exists, you can send targeted campaigns to it or use it to filter your audience for any Mailchimp feature.

Klaviyo

In Klaviyo, tags are passed as custom profile properties on the contact's profile. For example, if a customer was tagged dry-skin in Quizify, their Klaviyo profile will show dry-skin: true as a property. You can:

• Build Klaviyo segments based on these properties (e.g., "Profiles where dry-skin is true")

• Trigger Klaviyo flows when a new profile is created with a specific property

• Use these segments as the audience for a targeted Klaviyo campaign

Zapier and Make

In Zapier, tags appear in the Zap trigger data as an array field — for example, tags: ["oily-skin", "budget-conscious"]. You can use Zapier Filters or Paths to route contacts into different lists, sequences, or automations depending on which tags are present.

In Make (formerly Integromat), tags appear in the webhook payload within the submission data object. Use Make's array and filter modules to read individual tag values and build conditional paths based on them.

Practical Example: Skincare Store Using Klaviyo

A skincare store runs a quiz that asks customers about their skin type, main concerns, and budget. Each answer option is tagged:

• "Oily" → oily-skin

• "Dry" → dry-skin

• "Combination" → combination-skin

• "Anti-aging" → concern-antiaging

• "Hydration" → concern-hydration

• "Budget under £30" → budget-low

• "No budget limit" → budget-high

When a customer completes the quiz, all their tags are sent to Klaviyo as profile properties. The store has three separate Klaviyo flows — one for each skin type. Each flow is triggered when a new profile with the corresponding skin type property is created, and each sends a different series of product recommendation emails tailored to that skin type.

The result: every quiz lead receives follow-up emails that are directly relevant to their skin concerns and budget, without the store having to manually segment or sort their leads.