Connecting Shopify Customers to Quizify

The Shopify Customers integration lets Quizify automatically create or update customer accounts in your Shopify store whenever someone completes your quiz and submits their details. It also syncs their marketing email subscription preference and applies a Quizify tag to their profile — so you can identify and segment quiz-generated customers directly inside Shopify.

Before You Start

Make sure the following are in place before enabling this integration:

The user information form is enabled on your quiz
The email field is added to the user information form — this is required for a Shopify customer account to be created
Optionally, the marketing consent checkbox is enabled if you want to sync subscription preferences to Shopify

If the email field is not included in your user information form, quiz submissions will not create or update any customer records in Shopify, even if the integration is connected.

How to Enable the Integration

Open Quizify from your Shopify admin
Go to Integrations in the main navigation
Find Shopify Customers in the integrations list
Click Connect

That is all. Once connected, the integration is active for all quizzes immediately. No API keys or external account setup is required — Quizify connects directly to your Shopify store.

What Happens After a Quiz Submission

When a customer completes your quiz and submits the user information form with their email address, Quizify does the following automatically:

Creates or Updates a Shopify Customer Account

Quizify checks whether a Shopify customer account already exists for the submitted email address.

If no account exists — a new customer account is created in Shopify using the name and email the customer provided
If an account already exists — the existing customer record is updated with any new information from the quiz submission

You do not need to manually import quiz leads into Shopify. Every qualifying submission is handled in real time.

Syncs Marketing Email Subscription

If you have the marketing consent checkbox enabled on your user information form, Quizify reads whether the customer ticked it:

Checkbox ticked — the customer's Shopify account is set to subscribed for email marketing
Checkbox not ticked — the customer's marketing subscription status is left as unsubscribed

This means your Shopify email marketing list reflects the customer's actual consent at the time they completed the quiz, keeping you aligned with email marketing best practices.

If you sell to customers in the EU, UK, or Canada, enabling the marketing consent checkbox and syncing it to Shopify is an important step toward GDPR and CASL compliance.

Adds the Quizify Tag to the Customer Profile

Every customer account created or updated through this integration is automatically tagged with Quizify in Shopify. This tag is added alongside any existing tags on the customer's profile and is never removed by Quizify.

Using the Quizify Tag in Shopify

The Quizify tag makes it easy to find and work with customers who came through your quiz. Here is what you can do with it inside Shopify:

Filter your customer list — go to Customers in Shopify admin and search or filter by the tag "Quizify" to see all quiz-generated customers in one view
Create a customer segment — use the Quizify tag as a condition in Shopify's customer segmentation tools to build a dedicated segment
Send a targeted email campaign — use the Quizify segment in Shopify Email or any connected email platform to send a campaign specifically to customers who came through your quiz
Apply further tags or discounts — use Shopify automations or third-party apps to trigger additional actions whenever a customer with the Quizify tag is created

Combining the Quizify tag with Shopify's customer segments is a straightforward way to measure how many customers your quiz has generated and to run re-engagement campaigns targeted specifically at quiz takers.

Frequently asked questions

Can I disable the Shopify Customers integration for a specific quiz?

Yes. You can override the global integration setting on a per-quiz basis. Go to the specific quiz in Quizify, open its integration settings, and disable the Shopify Customers integration for that quiz only. Other quizzes will continue to use the global setting.

Does the integration create a new account or update an existing one?

It does both. When a customer submits the quiz, Quizify checks whether a Shopify customer account already exists for that email address. If one exists, it updates the record. If not, it creates a new account. This means repeat customers are not duplicated in your customer list.

How do I enable the Shopify Customers integration?

Go to Integrations in Quizify and find Shopify Customers. Click Connect. The integration activates immediately — no API key or external account is needed. From that point on, every quiz submission that includes an email address will automatically create or update a customer record in your Shopify store.

What does the Quizify tag do?

The Quizify tag is automatically added to every customer account created or updated through this integration. It lets you identify quiz-generated customers at a glance inside Shopify, build dedicated customer segments, and run targeted marketing campaigns. The tag does not affect any other part of the customer account.

What happens if a customer completes the quiz but does not provide an email address?

If the email field is optional and the customer skips it, no Shopify customer account is created or updated for that submission. An email address is required for Quizify to match or create a customer record in Shopify.

What information is saved to the Shopify customer account?

Quizify saves the name and email address submitted through the user information form. If the marketing consent checkbox is enabled and the customer ticks it, their email marketing subscription status is also set to subscribed in Shopify.