How Answer Tags Sync to Integrations

Once you have set up answer tags on your quiz answers, Quizify automatically sends those tags to your connected platforms every time a customer submits your quiz. This reference explains how the sync works and what the tag data looks like in each major integration.

How Tags Are Sent

When a customer completes your quiz and submits the user information form, Quizify compiles all the tags from their selected answers into an array. That array is included in the submission payload that is sent to each connected integration.

This happens automatically on submission — there is no manual action required, no scheduled sync, and no delay. As long as your integration is connected and active, the tags are transmitted as part of the same event that creates the contact record in your email platform.

Mailchimp

When a quiz submission syncs to Mailchimp, the answer tags from the submission are applied directly to the subscriber's contact record in your Mailchimp audience.

Each tag from the submission appears as a Mailchimp tag on that contact — the same kind of tag you would apply manually inside Mailchimp. You can:

• View applied tags on any contact's profile in Mailchimp

• Create Mailchimp segments based on these tags — for example, a segment for all subscribers with the tag oily-skin

• Use these segments as the audience for email campaigns

• Use these segments to filter contacts for any other Mailchimp feature that supports segmentation

Tags are added to the contact's profile, not removed. If the same customer takes your quiz again, any new tags from the second submission are added to their profile alongside any existing tags.

Klaviyo

When a quiz submission syncs to Klaviyo, the answer tags are sent as custom profile properties on the Klaviyo contact.

For example, if a customer was tagged dry-skin and concern-hydration, their Klaviyo profile will have these as profile properties — typically formatted as dry-skin: true and concern-hydration: true.

Using these properties in Klaviyo, you can:

• Build Klaviyo segments — for example, "Profiles where the property 'dry-skin' exists and is true"

• Trigger Klaviyo flows — set a flow trigger based on a profile property being updated, so a new quiz lead with a specific tag automatically enters a relevant email flow

• Use properties in conditional splits within an existing flow to personalise the email path based on quiz data

Klaviyo flows triggered by profile property changes are a particularly powerful way to use quiz tags — you can send the right product recommendation sequence to each customer automatically, based on their quiz answers.

ActiveCampaign, Brevo, and Omnisend

For these platforms, answer tags are passed as contact tags or custom fields, depending on the platform's API and how the integration is configured.

The exact field name and format varies by platform. Within your Quizify integration settings, check whether there are field mapping options available for your specific platform — some integrations let you configure how quiz data, including tags, maps to fields in the destination platform.

If you are unsure how tags appear in your specific platform, run a test submission through your quiz and check the resulting contact record in your email platform to see which fields were populated.

Zapier

When a quiz submission is sent to a Zapier Zap, answer tags appear in the Zap trigger data as an array field. The field typically looks like this:

tags: ["oily-skin", "budget-conscious", "shopping-for-self"]

You can work with this data in several ways:

• Use Zapier Filters to check whether the tags array contains a specific value, and only proceed if it does

• Use Zapier Paths to route the contact to different actions depending on which tags are present — for example, one path for oily-skin leads and another for dry-skin leads

• Pass individual tag values to downstream actions — such as adding a tag in Mailchimp, updating a Klaviyo property, or creating a record in a CRM

Make (Formerly Integromat)

When a quiz submission arrives in a Make scenario via webhook, answer tags appear in the submission data object within the webhook payload.

In Make, you can:

• Use the Array module or iterator to loop through individual tag values

• Use Filters on the scenario path to check whether a specific tag is present before taking an action

• Build conditional paths (routers) that direct the data flow based on the tags present in the submission

Make's visual interface makes it straightforward to map individual tag values to fields in other connected apps, such as a CRM, email platform, or Google Sheets.

Testing Your Tag Sync

Before relying on tag syncing for your live marketing campaigns, it is worth running a test to confirm tags are flowing correctly:

1. Take your own quiz and submit it with your email address — choose answers that have tags attached

2. Check your Quizify Submissions section to confirm the tags were recorded correctly

3. Open your connected platform (Mailchimp, Klaviyo, etc.) and check the contact record that was created

4. Confirm the expected tags appear on the contact in the format described above

If the tags are not appearing, check that your integration is connected and active in the Quizify integrations settings, and confirm that the answers you selected in your test submission have tags attached in the quiz editor.