Sending Quiz Leads to Your Email Platform

Once you have connected an email marketing platform to Quizify, leads are synced automatically after each qualifying quiz submission. This guide explains exactly what data is sent, when it is sent, and how to verify it is arriving correctly.

What Data Is Sent

When a customer completes your quiz and submits the user information form, Quizify sends the following data to your connected email platform:

First name — if the first name field is enabled and the customer filled it in
Last name — if the last name field is enabled and the customer filled it in
Email address — required for the sync to happen
Phone number — if the phone field is enabled and the customer provided it
Answer tags — tags assigned to the answers the customer selected during the quiz

Fields that are not enabled, or that the customer left blank, are not included in the sync.

When the Sync Happens

Quizify sends contact data to your email platform in real time — immediately after the quiz submission is recorded. There is no manual trigger or scheduled batch export.

From the moment a customer submits the form, the data is sent. In most cases, the contact appears in your email platform within a few seconds to a minute.

Prerequisites

The sync only works when both of the following conditions are met:

The user information form is enabled on your quiz
The email field is included in the form — with or without being marked required

If the form is disabled or the email field is not present, no contact data will be synced, even if the integration is connected and configured correctly.

If the email field is optional and a customer skips it, that specific submission will not be synced — but all other submissions with email addresses will sync normally.

What Happens If the Email Already Exists in the Platform

If a customer provides an email address that already exists as a contact in your email platform, Quizify updates the existing contact rather than creating a duplicate. The update typically includes:

Any new answer tags added to the existing contact's profile
Updated name or phone number fields if they differ from what was previously stored

The exact update behaviour may vary slightly depending on the platform. For example, in Mailchimp, if the contact is unsubscribed, Quizify will not resubscribe them automatically — they remain unsubscribed.

How to Verify Data Is Arriving

Complete a test quiz using a real email address you have access to
Log in to your email platform
Search for the email address you used
Confirm the contact was created or updated
Check that the correct answer tags or properties are visible on the contact

If the contact does not appear within a few minutes, check the integration connection in Quizify and review the common issues in the troubleshooting guide.

Frequently asked questions

How do I verify that quiz leads are being received by my email platform?

The easiest way is to complete a test quiz using an email address you control. Then log in to your email platform and search for that email. If a contact was created with the correct details and answer tags, the integration is working. If nothing appears, check the integration settings in Quizify and ensure the email field is enabled in your user information form.

The email field must be in my quiz for the integration to work — is that right?

Yes. The email integration only syncs contacts who have provided an email address. For this to happen, the user information form must be enabled on your quiz and the email field must be added to it. Without the email field, no contact data will be synced to your email platform.

What data does Quizify send to my email marketing platform?

Quizify sends the customer's first name, last name, email address, and phone number — for any fields that were included in the user information form and filled in. It also sends answer tags from the customer's selected quiz answers, which are mapped to contact tags or properties in your email platform.

What happens if the customer's email is already in my Mailchimp list?

Quizify updates the existing contact rather than creating a duplicate. New answer tags are added to the contact and other fields are updated if they have changed. Note that if the contact is unsubscribed in Mailchimp, Quizify will not automatically resubscribe them.

When exactly does Quizify send data — immediately after submission?

Yes. Quizify sends data to your email platform in real time, immediately after the quiz submission is recorded. The contact typically appears in your email platform within seconds to a minute of the submission.