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Once you have connected an email marketing platform to Quizify, leads are synced automatically after each qualifying quiz submission. This guide explains exactly what data is sent, when it is sent, and how to verify it is arriving correctly.

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What Data Is Sent

When a customer completes your quiz and submits the user information form, Quizify sends the following data to your connected email platform:
  • First name — if the first name field is enabled and the customer filled it in
  • Last name — if the last name field is enabled and the customer filled it in
  • Email address — required for the sync to happen
  • Phone number — if the phone field is enabled and the customer provided it
  • Answer tags — tags assigned to the answers the customer selected during the quiz
Fields that are not enabled, or that the customer left blank, are not included in the sync.

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When the Sync Happens

Quizify sends contact data to your email platform in real time — immediately after the quiz submission is recorded. There is no manual trigger or scheduled batch export. From the moment a customer submits the form, the data is sent. In most cases, the contact appears in your email platform within a few seconds to a minute.

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Prerequisites

The sync only works when both of the following conditions are met:
  1. The user information form is enabled on your quiz
  2. The email field is included in the form — with or without being marked required
If the form is disabled or the email field is not present, no contact data will be synced, even if the integration is connected and configured correctly.

If the email field is optional and a customer skips it, that specific submission will not be synced — but all other submissions with email addresses will sync normally.

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What Happens If the Email Already Exists in the Platform

If a customer provides an email address that already exists as a contact in your email platform, Quizify updates the existing contact rather than creating a duplicate. The update typically includes:
  • Any new answer tags added to the existing contact’s profile
  • Updated name or phone number fields if they differ from what was previously stored
The exact update behaviour may vary slightly depending on the platform. For example, in Mailchimp, if the contact is unsubscribed, Quizify will not resubscribe them automatically — they remain unsubscribed.

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How to Verify Data Is Arriving

  1. Complete a test quiz using a real email address you have access to
  2. Log in to your email platform
  3. Search for the email address you used
  4. Confirm the contact was created or updated
  5. Check that the correct answer tags or properties are visible on the contact
If the contact does not appear within a few minutes, check the integration connection in Quizify and review the common issues in the troubleshooting guide.