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The automated post-quiz email has a template that you can edit to match your brand voice and include relevant content for your customers. This guide explains how to access the template editor and what you can customise.

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Accessing the Email Template Editor

  1. Open Quizify from your Shopify admin
  2. Open the quiz you want to edit
  3. Go to Settings and find the Customer Email section
  4. Click Edit Template or Customise Email
The template editor opens and shows the current email content.

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Editing the Email Body

The email body is the main content of your post-quiz email. You can edit it directly in the template editor. A well-structured post-quiz email typically includes:
  • A greeting — personalised with the customer’s name using {{first_name}} if available
  • A summary line — briefly acknowledging the quiz and the result (e.g., “Based on your answers, here’s what we recommend for you”)
  • The product recommendation block — using {{recommended_products}} to show the recommended items
  • A call to action — encouraging the customer to shop or return to their results
  • A sign-off — your store name or team name

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Using Rich Text or HTML

Depending on your Quizify version, the template editor may support:
  • Rich text editing — a visual editor with formatting controls (bold, italic, links, headings)
  • HTML editing — direct HTML input for full control over layout and styling
If HTML editing is available and you are comfortable with it, you can create a fully branded email with custom layouts, colours, and typography. If you prefer the visual editor, use the rich text mode.

Keep your HTML simple. Complex HTML layouts can render inconsistently across different email clients. Stick to single-column layouts, inline styles, and web-safe fonts for the best cross-client compatibility.

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Email Design Best Practices

Keep the email focused. The purpose of the post-quiz email is to reinforce the product recommendation and bring the customer back to your store. Avoid cluttering the email with unrelated promotions. Use the customer’s name. Including {{first_name}} in the greeting makes the email feel personal. If no name was collected, ensure your template handles this gracefully — for example, by using a generic opening like “Hi there” as a fallback. Make the recommendation prominent. The product block — {{recommended_products}} — should be easy to see. Place it early in the email, not buried at the bottom. Include a clear call to action. Every post-quiz email should have a button or link that takes the customer somewhere useful: their result page, a product page, or your store. Use {{view_result_button}} or a manually written link.

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How to Preview the Email

Before enabling the automated email, preview how it looks:
  1. In the template editor, look for a Preview or Send Test button
  2. Click it to send a test version of the email to your own address
  3. Review the email in your inbox and check:
    • Dynamic variables are rendering correctly (not showing as raw text like {{first_name}})
    • Layout and formatting look correct
    • Links work