Connecting Mailchimp to Quizify

Connecting Mailchimp to Quizify lets you automatically add quiz leads to your Mailchimp audience. Every time a customer completes your quiz and provides their email address, they are added to your chosen Mailchimp list — with their answer tags included as contact tags.

Before You Start

Make sure the following are in place before connecting:

You have a Mailchimp account with an active audience (list)
The user information form is enabled on your quiz and includes the email field
You have access to your Mailchimp API key (instructions below)

Step 1: Find the Mailchimp Integration in Quizify

Open Quizify from your Shopify admin
Go to Integrations in the main navigation
Find Mailchimp in the list of available integrations
Click Connect or Set Up

Step 2: Get Your Mailchimp API Key

Log in to your Mailchimp account
Click your profile name in the bottom-left corner and select Profile
Go to the Extras menu and select API keys
Click Create A Key to generate a new API key
Copy the key — you will need it in the next step

Keep your API key private. Anyone with access to it can manage your Mailchimp account.

Step 3: Enter the API Key in Quizify

Paste your Mailchimp API key into the API key field in the Quizify Mailchimp integration settings
Click Connect or Verify
Quizify will validate the key and load your Mailchimp audiences

Step 4: Select Your Mailchimp Audience

Once connected, select the Mailchimp audience (list) you want quiz leads added to. If you have multiple audiences, choose the one that corresponds to your quiz marketing list.

Step 5: Save and Test

Save your integration settings
Complete a test run of your quiz using a real or test email address
Check your Mailchimp audience to confirm the contact was added
Verify that any answer tags from the quiz appear as tags on the Mailchimp contact

How Answer Tags Appear in Mailchimp

When Quizify syncs a contact to Mailchimp, the answer tags collected from the customer's selected answers are added to the contact as Mailchimp contact tags. These tags appear in the contact's profile under Tags.

You can use these tags to:

Segment your audience by quiz outcome
Trigger tag-based automations
Filter contacts for targeted campaigns

Frequently asked questions

How do I connect Mailchimp to Quizify?

Go to Integrations in Quizify and find Mailchimp. Click Connect, then enter your Mailchimp API key. Once the key is validated, select the audience you want quiz leads added to and save the settings. Quiz leads will now be synced to Mailchimp automatically on submission.

How do Quizify answer tags appear in Mailchimp?

Answer tags from the customer's selected quiz answers are synced to Mailchimp as contact tags. They appear in the Tags section of each contact's profile. You can use these tags for audience segmentation, automation triggers, and targeted campaign filtering.

Where do I find my Mailchimp API key?

Log in to Mailchimp and click your profile name in the bottom-left corner. Select Profile, then go to Extras and choose API keys. From there, you can view existing keys or create a new one. Copy the key and paste it into the Quizify Mailchimp integration settings.

Which Mailchimp audience do quiz leads get added to?

Quiz leads are added to the audience you select during the integration setup in Quizify. If you have multiple audiences in Mailchimp, choose the one that should receive your quiz leads. You can change this selection at any time in the integration settings.

Why are quiz leads not appearing in Mailchimp?

The most common reasons are: the email field is not enabled in the user information form (Quizify cannot sync contacts without an email address); the API key entered is incorrect or expired; or the wrong audience was selected. Check all three and re-save the integration settings. Then complete a fresh test quiz submission to verify the connection.