Connecting Klaviyo to Quizify

Connecting Klaviyo to Quizify automatically creates or updates Klaviyo profiles when customers complete your quiz. Answer tags from the quiz are stored as profile properties, which you can use to trigger personalised email flows.

Before You Start

Make sure the following are in place:

You have a Klaviyo account
The user information form is enabled on your quiz and includes the email field
You have access to your Klaviyo private API key

Step 1: Find the Klaviyo Integration in Quizify

Open Quizify from your Shopify admin
Go to Integrations in the main navigation
Find Klaviyo in the list
Click Connect or Set Up

Step 2: Get Your Klaviyo Private API Key

Log in to your Klaviyo account
Click your account name in the bottom-left corner
Select Settings, then go to API Keys
Click Create Private API Key
Give the key a name (e.g., "Quizify") and set the appropriate permissions — read/write access to profiles and lists is required
Copy the key

Klaviyo has both public and private API keys. You need the private API key for Quizify.

Step 3: Enter the API Key in Quizify

Paste your Klaviyo private API key into the API key field in the Quizify Klaviyo integration settings
Click Connect or Verify
Quizify will validate the key and load your Klaviyo lists

Step 4: Select a Klaviyo List

Select the Klaviyo list you want quiz leads added to. This is the list the customer profile will be subscribed to when they complete the quiz and submit their email address.

Step 5: Save and Test

Save the integration settings
Complete a test quiz run using a real or test email address
Check Klaviyo to confirm a profile was created or updated
Verify that answer tags appear as profile properties on the contact

How Answer Tags Appear in Klaviyo

Quizify syncs quiz answer tags to Klaviyo as custom profile properties. Each tag is stored as a property on the customer's Klaviyo profile, which you can use to:

Trigger Klaviyo flows based on quiz outcomes (e.g., a flow that fires when a property equals a specific skin type)
Personalise email content using profile property variables
Segment your audience by quiz answers for targeted campaigns

Using Quiz Data to Trigger Klaviyo Flows

Once quiz data is stored as profile properties in Klaviyo, you can use Klaviyo's flow builder to trigger automated emails based on that data.

For example:

Create a flow triggered by the Profile Property Updated event
Add a conditional split that checks for a specific answer tag (e.g., "skin-type:oily")
Send a personalised email recommending products for that skin type

This allows you to send different post-quiz emails to different customer segments — all based on how they answered your quiz.

Frequently asked questions

Can I use Quizify quiz data to trigger a Klaviyo email flow?

Yes. Once quiz data is stored as profile properties in Klaviyo, you can build flows triggered by property updates. Use conditional splits to send different emails to customers based on their quiz answers — for example, different product recommendations based on a result type or answer tag.

How do I connect Klaviyo to Quizify?

Go to Integrations in Quizify and find Klaviyo. Click Connect, enter your Klaviyo private API key, select a list, and save. Quiz leads will be synced to Klaviyo profiles automatically after each submission.

How do Quizify answer tags appear in Klaviyo?

Answer tags are stored as custom profile properties on the Klaviyo contact. You can view them in the customer's profile under Properties. Use these properties to trigger flows or personalise email content.

Where do I find my Klaviyo API key?

Log in to Klaviyo, click your account name in the bottom-left corner, and go to Settings, then API Keys. Create a new private API key with profile and list read/write access. Copy the key and paste it into the Quizify integration settings.

Why are quiz leads not appearing in Klaviyo?

The most common causes are: the email field is not enabled in the user information form; the API key entered is the public key instead of the private key; or the selected list is incorrect. Check each of these settings, save the integration, and complete a fresh test submission to verify.