Connecting Google Analytics to Your Quiz

Connecting Google Analytics to Quizify lets you track quiz-related events — such as quiz starts, question views, completions, and add-to-cart actions — alongside your other store data. This gives you a fuller picture of how your quiz contributes to customer journeys.

Where to Find the Google Analytics Integration in Quizify

Open Quizify from your Shopify admin
Go to Integrations in the main navigation
Find Google Analytics in the list
Click Connect or Set Up

Entering Your GA Measurement ID or Tracking ID

Quizify supports both GA4 (Google Analytics 4) and Universal Analytics (UA):

For GA4:

Your Measurement ID starts with G- (e.g., G-XXXXXXXXXX)
Find it in Google Analytics under Admin → Data Streams → your web stream → Measurement ID

For Universal Analytics:

Your Tracking ID starts with UA- (e.g., UA-XXXXXXXX-X)
Find it in Google Analytics under Admin → Property Settings → Tracking ID

Google ended processing for Universal Analytics properties in July 2023. If you have not already migrated to GA4, consider doing so as UA data is no longer updated.

Enter your Measurement ID (GA4) or Tracking ID (UA) in the Google Analytics field in Quizify
Save the settings

What Events Are Tracked

Once connected, Quizify sends the following events to Google Analytics:

Quiz Start — fired when a customer begins the first question
Question View — fired each time a customer views a question
Quiz Complete — fired when a customer reaches the result page
Add to Cart — fired when a customer clicks an add-to-cart button on the result page
Result Page View — fired when the result page loads

These events appear in Google Analytics under Events (GA4) or Behaviour → Events (Universal Analytics).

How to Find Quiz Event Data in Google Analytics

In GA4:

Go to Reports → Engagement → Events
Look for event names related to Quizify (e.g., quiz_start, quiz_complete)
Click an event to view detailed data

In Universal Analytics:

Go to Behaviour → Events → Overview
Filter by event category or label for Quizify events

Testing That Events Are Firing

To verify events are being sent:

Open your quiz on your live store
Open Google Analytics in a separate tab — go to Reports → Realtime
Complete the quiz step by step
Watch the Realtime Events report to confirm each event appears as you progress through the quiz

If events are not appearing in real time, double-check that the Measurement ID was entered correctly and that the integration is saved.

Frequently asked questions

Does Quizify support GA4 and Universal Analytics?

Yes. Quizify supports both GA4 (Measurement ID starting with G-) and Universal Analytics (Tracking ID starting with UA-). However, Google stopped processing new data for Universal Analytics properties in July 2023, so GA4 is strongly recommended.

How do I add Google Analytics tracking to my quiz?

Go to Integrations in Quizify and find Google Analytics. Enter your GA4 Measurement ID (starting with G-) or your Universal Analytics Tracking ID (starting with UA-) and save. Quizify will begin sending quiz events to your Google Analytics property immediately.

How do I verify that Quizify events are showing in Google Analytics?

Use the Realtime report in Google Analytics. Open your quiz on your store and complete it step by step while watching the Realtime Events section. You should see quiz events appearing in real time as you progress through the quiz.

What quiz events does Quizify track in Google Analytics?

Quizify tracks quiz start, question view, quiz complete, add to cart (from the result page), and result page view events. These appear in your Google Analytics Events report.

Where do I find my Google Analytics Measurement ID?

For GA4, log in to Google Analytics, go to Admin, select your property, click Data Streams, and choose your web stream. The Measurement ID (starting with G-) is shown at the top right of the stream details page.