Type-Based Recommendations

Type-based recommendations let you classify customers into named categories — such as skin types, hair types, or lifestyle personas — and then recommend the products that match their category. Instead of linking answers to products directly, answers vote for result types, and the type with the most votes determines the recommendation.

How It Works

Type-based recommendations work in three stages:

You define named result types. These are the categories your quiz can produce — for example, "Oily Skin", "Dry Skin", "Combination Skin", or "The Adventurer", "The Homebody", "The Achiever".
Answers vote for types. Each answer option is configured to vote for one result type. When a customer selects an answer, their vote is added to the running tally for that type.
The winning type determines the recommendation. When the quiz ends, Quizify counts the votes for each type and identifies the winner — the type with the most votes. The products linked to that type are shown on the result page.

Named Result Types: The Core Concept

Result types are the foundation of this recommendation model. You create them yourself, giving each type a name and linking it to the products that suit customers in that category.

Common examples of result types include:

Skin types — Oily, Dry, Combination, Sensitive, Normal
Hair types — Fine, Thick, Curly, Colour-Treated
Lifestyle personas — Active, Relaxed, On-the-Go, Health-Focused
Experience levels — Beginner, Intermediate, Advanced

Each type has its own set of product recommendations. When a customer's answers vote them into a type, they see that type's products on the result page.

How Ties Are Resolved

If two result types receive the same number of votes at the end of the quiz, Quizify uses a tiebreaker. By default, the type that appears first in your type list is used as the winner in a tie. You can manage the order of your result types in the quiz editor to control which type takes priority if votes are equal.

Design your quiz questions to minimise the chance of ties. Using an odd number of questions that each vote clearly for one type helps produce more decisive results.

When to Use Type-Based Recommendations

Type-based recommendations are best for quizzes where the goal is to classify the customer into a well-defined category before showing them products. Good candidates include:

Skin or hair diagnostic quizzes where each customer type needs a different product routine
Personality or lifestyle quizzes that guide customers to a product range that suits their profile
Any quiz where the outcome is a named identity ("You're an Oily Skin type") rather than a raw score

How It Differs from Score-Based Recommendations

Both type-based and score-based recommendations build up a result from multiple answers, but they do so differently.

	Type-Based	Score-Based
What accumulates	Votes for named types	Numeric point values
What determines the result	The type with the most votes	The score range the total falls into
Result output	A named category	A score bracket
Best for	Classification / persona quizzes	Spectrum / intensity quizzes

If you want to tell a customer "You are this type" and show matching products, use type-based recommendations. If you want to assess "how much" of something a customer needs based on a cumulative score, use score-based.

Frequently asked questions

How does Quizify determine the winning type?

Quizify counts the total votes each result type has received from the customer's answers and identifies the type with the highest vote count. The products linked to that type are then shown on the result page. Each answer in your quiz is configured to vote for one or more types, and those votes accumulate as the customer progresses through the quiz.

What happens if two types are tied?

If two result types have the same number of votes at the end of the quiz, Quizify defaults to the type that appears first in your type list. You can control which type takes priority in a tie by adjusting the order of your result types in the quiz editor — place the type you want to win in a tie higher in the list.

What is a type-based recommendation?

A type-based recommendation is a quiz outcome model where each answer votes for one of several named result types you define. At the end of the quiz, Quizify counts the votes for each type and determines the winner. The winning type's linked products are shown to the customer on the result page. It is well suited to quizzes that classify customers into categories — such as skin type, hair type, or lifestyle persona.

What is the difference between type-based and score-based?

Type-based recommendations classify customers into named categories — such as "Oily Skin" or "Active Lifestyle" — based on which type receives the most votes from their answers. Score-based recommendations add up numeric point values from each answer to produce a total score, which then falls into a range that maps to a product recommendation. Use type-based when you want to assign customers to a named identity; use score-based when the right product depends on where a customer sits on a spectrum.