Understanding Type-Based Recommendations

Type-based recommendations are built around named categories — called result types — that you define. Each answer in your quiz votes for one or more of these types. When the quiz ends, the type with the most votes wins, and its linked products appear on the result page.

How It Works: The Full Picture

You create result types. These are the categories your quiz can produce — for example, "Oily Skin", "Dry Skin", "Sensitive Skin" or "The Explorer", "The Creator", "The Analyst". Each type has its own set of products linked to it.
Answers vote for types. In the editor, each answer option is configured to vote for one or more of the types you created. When a customer selects that answer, a vote is added to the tally for the specified type or types.
Votes accumulate across questions. As the customer moves through the quiz, every answer they select adds votes to the relevant types. The tallies build up question by question.
The winning type determines the recommendation. At the end of the quiz, Quizify counts the total votes each type has received. The type with the highest vote count wins. The products linked to the winning type are shown on the result page.

Real Examples

Skincare quiz: Result types: Oily, Dry, Combination, Sensitive, Normal A customer who answers "shine by midday", "enlarged pores", and "oily T-zone" would accumulate votes for the Oily type across those questions. At the end, Oily wins and the products formulated for oily skin appear.

Lifestyle persona quiz: Result types: Active, Relaxed, On-the-Go, Health-Focused Answers about frequency of exercise, diet preferences, and daily routines each vote for the type that best matches that habit. The customer ends up classified into the persona that best reflects their overall lifestyle, and the products suited to that persona are shown.

How Ties Are Resolved

If two types receive the same number of votes, Quizify resolves the tie by defaulting to the type that appears highest in your result type list. You can control the tie-breaking priority by reordering your result types in the editor — place the type you want to win in a tie at the top of the list.

Reduce the chance of ties by using an odd number of questions and ensuring your answer votes are distributed clearly across types rather than split evenly.

When to Choose Type-Based Over Score-Based

Use Type-Based When	Use Score-Based When
You want to classify customers into named categories	You want to measure a spectrum or quantity
The outcome is a persona, profile, or identity	The outcome is a level, severity, or intensity
The quiz is personality-style ("Which type are you?")	The quiz measures how much of something the customer needs
Products are grouped by type or category	Products are tiered by strength or level

Frequently asked questions

How does Quizify determine which type wins?

Quizify counts the total votes each result type has received from the customer's selected answers. The type with the highest vote count at the end of the quiz wins. The products linked to that type are then displayed on the result page. You set up which answers vote for which types in the answer settings when building your quiz.

What happens if two types are tied?

If two result types receive the same number of votes, Quizify defaults to the type that appears higher in your result type list. You can control which type takes priority in a tie by reordering your result types in the editor — place your preferred tiebreaker type at the top of the list.

What is the difference between type-based and score-based recommendations?

Type-based recommendations classify customers into named categories based on which category receives the most votes from their answers. Score-based recommendations add numeric point values from each answer to produce a total score, which falls into a range that maps to a product recommendation. Use type-based when the goal is to identify which category a customer belongs to. Use score-based when the goal is to measure how much of something a customer needs.