Understanding Your Quiz Analytics

Quizify tracks a range of performance metrics for each quiz — from how many people viewed it to how much revenue it helped generate. This guide explains what each metric means, where to find it, and how to use it to improve your quiz.

Where to Find Analytics in Quizify

Log in to Quizify from your Shopify admin
In the main navigation, click Analytics (or Reports)
Select the quiz you want to review from the quiz selector
Use the date range filter to set the period you want to analyse

The analytics dashboard shows all metrics for that quiz over the selected period.

Quiz Views and Unique Views

Views count the total number of times the quiz was loaded on your store — including repeat visits by the same person.

Unique views count the number of individual visitors who loaded the quiz, with each visitor counted only once, regardless of how many times they viewed it.

Unique views give you a more accurate picture of how many people actually encountered your quiz.

Completion Rate

Completion rate is the percentage of visitors who started the quiz and reached the result page.

A visitor is counted as having completed the quiz when they reach the result page. Customers who started the quiz but did not finish — either by leaving the page or abandoning mid-quiz — are not counted as completions.

Completion rate is calculated as:

(Completions ÷ Quiz Starts) × 100

A higher completion rate means more customers are following through to see their recommendation. If your completion rate is low, the dropoff data (covered in the next section) can help you identify which questions are causing customers to leave.

Add-to-Cart Events

Quizify tracks add-to-cart events that happen directly from the result page — when a customer clicks an add-to-cart button on a recommended product.

This metric tells you how effectively your quiz result page is driving product actions. A high add-to-cart rate relative to completions suggests customers are finding the recommendations relevant and are ready to act on them.

Leads

Leads are quiz completions where the customer also submitted an email address via the user information form.

A lead is a more valuable engagement than a view or completion because you have captured contact information and can follow up with email marketing.

Leads are only tracked if the user information form is enabled on your quiz and the email field is included. If you have not enabled the user information form, your lead count will be zero even if customers are completing the quiz.

Revenue Attribution

Quizify tracks revenue attributed to the quiz — the total value of orders placed by customers who completed the quiz.

This is calculated by matching quiz sessions to Shopify order data. When a customer who completed your quiz goes on to place an order on your store, that order value is attributed to the quiz.

Revenue attribution helps you measure the direct commercial value your quiz is generating.

Revenue attribution relies on order data from Shopify. There is typically an attribution window — orders must be placed within a certain time of quiz completion to be counted.

Dropoff

Dropoff shows where customers abandon the quiz — which specific questions they reach but do not answer before leaving.

Question-level dropoff data is one of the most actionable metrics in Quizify. If a particular question has a noticeably high dropoff rate, it may be:

Too personal or intrusive (e.g., asking for too much information too early)
Confusing or unclear in its wording
Too long relative to where it appears in the quiz flow
Missing an answer option that matches the customer's situation

Use dropoff data to prioritise which questions to revise, simplify, or remove.

Frequently asked questions

What does completion rate mean?

Completion rate is the percentage of customers who started your quiz and reached the result page. It is calculated by dividing the number of completions by the number of quiz starts and multiplying by 100. A low completion rate suggests customers are abandoning before they finish, and dropoff data can help you identify where.

What is counted as a quiz view?

A quiz view is recorded each time the quiz loads on your store — including when the same visitor views it more than once. Unique views count each individual visitor only once, regardless of how many times they load the quiz.

What is quiz dropoff?

Dropoff refers to customers who started the quiz but did not complete it. Question-level dropoff shows you which specific question each customer reached before leaving. This helps you identify problem questions — those where a disproportionate number of customers abandon — so you can improve or simplify them.

Where do I find quiz analytics in Quizify?

Click Analytics (or Reports) in the main Quizify navigation. From there, select the quiz you want to review and set the date range. The analytics dashboard will display all available metrics for that quiz over the selected period.