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Beyond views and completions, two of the most commercially important metrics in Quizify are leads and revenue. This guide explains how each is tracked, where to find the data, and what affects its accuracy.

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How Leads Are Counted

A lead is a quiz completion where the customer also provided their email address via the user information form. Every time a customer reaches the result page and has submitted their email address, that submission is counted as one lead. If a customer completes the quiz but does not provide an email — either because the form is disabled or the email field is not required and they left it blank — they are counted as a completion but not a lead.

Leads are only tracked if the user information form is enabled on your quiz and the email field is included. Without it, your lead count will always be zero.

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Where to View Lead Count in Analytics

  1. Go to Analytics in the Quizify navigation
  2. Select the quiz you want to review
  3. Set your date range
  4. Look for the Leads metric in the analytics summary
The leads count shows how many email addresses were captured over the selected period. You can also cross-reference leads with completions to see your lead capture rate — the proportion of quiz completions that resulted in an email submission.

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How Revenue Is Attributed

Quizify attributes revenue to a quiz by matching quiz sessions to Shopify order data. When a customer who completed your quiz goes on to place an order in your Shopify store, that order’s value is counted as attributed revenue for the quiz. The match is made using session-based tracking — Quizify identifies the customer’s browser session from the quiz completion and connects it to the subsequent Shopify checkout.

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Where to View Revenue Data in Analytics

  1. Go to Analytics in the Quizify navigation
  2. Select the quiz
  3. Set the date range
  4. Look for the Revenue metric
The figure shown is the total value of orders attributed to that quiz over the selected period.

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Limitations of Attribution

Attribution window. Revenue is only attributed if the order is placed within a set window after the quiz is completed — for example, within 30 days. Orders placed after this window are not counted, even if the customer completed the quiz previously. Session-based tracking. If a customer completes the quiz on one device and purchases on another, or clears their cookies between the quiz and the purchase, the order may not be attributed to the quiz. Last-touch attribution. Quizify typically uses last-touch attribution — the quiz is credited if it was the most recent touchpoint before purchase. This means that if the customer also interacted with an email campaign or an ad between the quiz and the purchase, the quiz is still attributed the revenue. Test orders. Orders placed by you or your team during testing may be included in attributed revenue if they were placed after completing the quiz. Export and review your submissions data to identify and exclude these if needed.

Use attributed revenue as a directional measure of quiz value rather than an exact figure. Even with attribution limitations, a consistent trend in revenue growth correlates with quiz performance improvements.