Quiz Flow
Quiz flow is the sequence of steps a customer moves through from the moment they start your quiz to the moment they see their product recommendations. Understanding how that sequence works — and what you can add to it — helps you design a quiz experience that feels intentional and converts well.
The Standard Flow
Every Quizify quiz follows the same core structure:
The customer answers Question 1
They proceed through each subsequent question in order
After the final question, they reach the result — either a Result Page showing personalised product recommendations, or a Thank You Page, depending on how the quiz is configured in the recommendation settings
Every quiz always ends with one of these two result types. Which one the customer sees is determined by the recommendation option you select for your quiz — it cannot be turned off.
By default, questions appear in the order you arrange them in the quiz editor. The customer moves forward one question at a time and cannot skip ahead.
Optional Steps in the Flow
You can extend the standard flow with additional stages:
Intro Step — a landing screen shown before the first question. It can include a heading, descriptive content, and a call-to-action button that starts the quiz. Enabling an Intro Step gives customers context before they begin and encourages them to engage, which can improve quiz completion rates. It can be enabled or disabled in your quiz settings.
User Information Form — a lead capture step that collects details such as the customer's name, email address, or phone number. You can position it as either the first step in the quiz (before any questions) or the last step (after all questions, before the result). The form can also be disabled entirely if you do not need to collect customer information.
Neither step is required. You can enable one, both, or neither depending on what your quiz needs to accomplish.
The Intro Step and User Information Form are configured separately within your quiz settings. They do not affect how questions are ordered or how the result is calculated.
How Conditional Logic Changes the Flow
Conditional logic lets you change which question appears next based on a customer's previous answer. Instead of following a fixed sequence, the quiz adapts — routing customers to the questions most relevant to them and skipping those that are not.
For example, a customer who selects "oily skin" on Question 1 might skip directly to Question 4, while a customer who selects "dry skin" moves to Question 2.
Conditional logic is a separate topic covered in detail in the logic documentation. This article covers the default, linear flow.
How the Quiz Ends
Every quiz ends with a result — customers always see one of two things:
Result Page — displays personalised product recommendations based on the customer's answers. What products appear depends on the recommendation type configured for your quiz.
Thank You Page — a custom end screen configured through your recommendation settings. Use it when you want to direct customers to a specific next action rather than showing product recommendations directly.
Which result the customer sees is determined by the recommendation option you choose. Both are permanent — your quiz will always end with one of them.
How Flow Differs by Recommendation Type
Quizify supports different recommendation types, and each one can affect what the Result Page displays and how results are calculated:
Some recommendation types score each answer and surface the products that accumulate the highest score
Others match specific answer combinations to predefined result sets
The path through the questions remains the same regardless of recommendation type — what changes is how the answers are evaluated and what products are shown at the end
The recommendation type you choose should align with how your products are logically differentiated. Refer to the recommendation type documentation for a full breakdown of each option.