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Every time a customer completes your quiz, Quizify records a response — a snapshot of everything that happened during that session. Understanding what gets captured, where it lives, and how it moves through your store helps you make the most of your quiz data.

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What Triggers a Response

A response is recorded the moment a customer submits the quiz. Browsing through questions or abandoning partway through does not create a record — only a full submission counts.

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What Data Is Captured

Each response includes the following:
  • Answers — the choices the customer selected for each question
  • Answer tags — any tags associated with the selected answers, which drive your recommendation logic
  • Recommendation shown — the product or products displayed to the customer at the end of the quiz
  • Timestamp — the date and time the quiz was submitted
  • User info — name, email, and any other fields from the user info form, if you have that form enabled in your quiz

If your quiz does not include a user info form, or a customer skips it, responses are still recorded. The user info fields will simply be empty for that submission.

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Where to View Responses

All captured responses appear in the Submissions section of your Quizify dashboard. Each entry shows the data listed above for a single quiz submission. You can browse individual responses to review what a customer answered and what recommendation they received.

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How Responses Flow to Integrations

Response data can be sent automatically to external platforms as soon as a submission is recorded. Quizify supports connections to:
  • Email marketing platforms — pass customer details and answer tags to your email list, enabling targeted follow-up sequences
  • Webhooks — send raw response data to any endpoint you control, allowing you to pipe submissions into your own systems or third-party tools
You configure these connections in the Integrations section of the dashboard. Once set up, data flows to your connected platforms on every new submission without any manual action.

Sending answer tags to your email platform lets you segment customers by their quiz results and send more relevant product recommendations in follow-up emails.

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Data Retention and Privacy

Quizify stores response data in accordance with applicable privacy regulations. Because your quiz may collect personal information — particularly when the user info form is enabled — you should review your store’s privacy policy to ensure it accurately reflects how this data is collected and used. You are responsible for obtaining any necessary consent from customers before collecting their information through your quiz.