How Quizify Works
Quizify is a product recommendation quiz builder for Shopify that guides shoppers to the right product through a short, personalised quiz. This doc explains what a product recommendation quiz is, how customers experience it, and why it's a practical tool for driving conversions and product discovery in your store.
What a Product Recommendation Quiz Is
A product recommendation quiz is an interactive experience that asks shoppers a series of questions about their needs, preferences, or goals and then presents products that match their answers. Rather than browsing through a catalogue and hoping something fits, the customer is guided directly to options that suit them.
This is different from a static filter or search bar. The quiz creates a conversation-like flow that feels personal, which builds confidence in the recommended products and reduces decision fatigue.
How a Customer Experiences the Quiz
From the customer's perspective, taking a Quizify quiz is a quick, focused process:
The customer opens the quiz, typically embedded on a page or triggered from a button in your store.
If an Intro Step is enabled, they first see a landing screen with a brief description of the quiz and a button to begin.
They answer a series of questions — these can cover anything from skin type and lifestyle to budget and product goals.
After completing the quiz, they see a personalised results page displaying products matched to their answers.
They can add recommended products to their cart directly from the results page.
The quiz removes the guesswork for shoppers. Instead of reading through product descriptions and comparing options, they receive a tailored shortlist that speaks to their specific situation.
The number of questions, question types, and results page layout are all configurable. You control the experience your customers see.
How the Quiz Helps Your Store
Quizify delivers value across three core areas:
Higher conversions: Customers who receive personalised recommendations are more likely to add to cart. The quiz reduces the friction between browsing and buying by making the right choice obvious.
Lead capture: You can include an email capture step within the quiz flow, giving you permission-based contacts you can follow up with through email marketing.
Product discovery: Customers often don't know your full catalogue. The quiz surfaces products they might never have found on their own, increasing exposure to your wider range.
These benefits compound over time. A well-configured quiz acts as a persistent sales assistant — available around the clock, consistent in its recommendations, and scalable across your entire customer base.
How Quiz Results Are Determined
Quiz results are driven by the mapping you set up between customer answers and specific products. When a customer selects an answer, that answer is linked to one or more products (or collections) in your store. After completing the quiz, Quizify tallies the mapped products across all answers and surfaces the strongest matches on the results page.
Full details on setting up answer-to-product mappings and configuring your results logic are covered in the Recommendations docs.
Quizify vs. a Survey Tool
Quizify is purpose-built for purchase decisions — it is not a survey tool. The distinction matters:
Quizify | Survey Tool | |
|---|---|---|
Primary goal | Drive product purchases | Collect opinion data |
Output | Personalised product results | Data reports |
Customer value | Helps them find the right product | None direct |
Store value | Conversions, leads, discovery | Market research |
Survey tools gather information for your benefit. Quizify creates value for both the customer and your store simultaneously — the customer gets clarity, and you get a conversion.